HKAAPA

Hong Kong Association of Amusement Parks and Attractions (HKAAPA) fully supports the Development Blueprint for Hong Kong’s Tourism Industry 2.0 (Blueprint 2.0) as proposed by the Hong Kong SAR Government.

Blueprint 2.0 presents a forward-looking and pragmatic vision and mission for Hong Kong's tourism industry, outlining four key positions, four development strategies and 133 actionable measures. The four positions of Hong Kong's tourism industry include (i) reinforcing the role of an international tourism hub and a core demonstration zone for multi-destination tourism; (ii) highlighting the unique elements of Hong Kong's local cultural characteristics that are irreplaceable and unrepeatable and making good use of its positioning as the East-meets-West centre for international cultural exchange, with a view to achieving "shaping tourism with cultural activities and promoting culture through tourism"; (iii) upholding Hong Kong's positioning as a city with high-quality tourism experiences; and (iv) stressing the importance of quality over quantity in development to build Hong Kong into a demonstration point for sustainable tourism.

The four development strategies include:  

Strategy 1: Nurture and develop tourism products - To nurture and develop tourism products and initiatives with local and international characteristics

Strategy 2: Visitors from all parts of the world gather in Hong Kong - To develop a diversified portfolio of visitor source markets for Hong Kong, with a focus on attracting high value-added overnight visitors

Strategy 3: Intelligent and convenient travel to Hong Kong - To promote smart tourism

Strategy 4: Quality services for visitors - To enhance the service quality and support of the tourism industry on all fronts and to cultivate talent

HKAAPA is an association dedicated to uniting amusement parks and attractions across Asia. We work collaboratively to promote tourism, connect our members with manufacturers and suppliers, and develop the skills of young professionals in the industry.

HKAAPA is committed to actively collaborating with the Hong Kong SAR Government and our members to continue contributing to the thriving development of Hong Kong’s tourism industry.

HKAAPA

31 December 2024

HKAAPA Newsletter