HKAAPA Education Program in Ocean Park Hong Kong on 16 October 2015

HKAAPA Education Program was held in Ocean park Hong Kong on 16 October 2015. Ms. Rosalind Siu, Vice President of HKAAPA; Sales Director of Ocean Park Hong Kong gave a warm welcome to the participants. Ms. Vivian Lee, Executive Director, Sales & Marketing of Ocean Park Hong Kong, shared on the topic of The Strategic Marketing Campaign – Halloween Fest; Ms. Iris Chan, Managing Director of Metta Communications (creative agency of Ocean Park Hong Kong), shared on how the creative concept of Halloween TVC and the use of Celebrity hit both the teens and family market; Mr. Todd Hougland, Executive Director, Operations & Entertainment of Ocean Park Hong Kong, presented on how the creative concept of a haunted house is developed and the challenges of the transformation of Halloween event format to a day-to-night event.

A walk-through guided tour to The Walking Dead: Survival, Doraemon@The Halloween Movies Studio, Trick or Treat Pumpkin Trail, and make-up center with demonstration by world-class make-up artists was arranged for participants to experience the Halloween Fest. Participants also had the opportunity to enjoy the Doraemon Halloween Set Menu in Neptune’s Restaurant, Ocean Park Hong Kong.